Don’t #fail

With everything that has happened in the UK over the past fortnight – you would be forgiven for wanting to hide under a rock till it blows over!

With that in mind this week we thought we would share some of the lighter side of marketing.  Every industry has the same pitfalls, some of them are hidden from view behind office doors, but if you let your advertising go a little wrong the whole world will see it thanks to the power of social media and hashtags!

After a little research, some laughter and some “you have to be kidding me” moments we have picked a few marketing fails to share with you all.

Spelling Counts

In this world there are people who obsess over language and its correct use.  They obviously weren’t part of the following #fails

A double whammy to start us off!

I think someone has an apostrophe problem!

Placement

Although we deal with leaflets over magazine adverts – the principles of good design still apply.  Especially where the advert is placed in relation to other articles!

Well what can I say here!

The issue in the headline is horrible but you think that the editor/proofreader may have suggested a different advert to take up the space below!

Highlighting the Obvious

Space is limited in adverts/leaflets/billboards so you want to make sure you use the space effectively.  Sometimes that works and works really well, other times it just makes you think why they even bothered!

No words can express what I thought when I saw this one!

Top line – all good, great advice for us all to follow and the use of mobiles while driving is illegal in a lot of countries now too.  Bottom line not so clever!

Layout

Just as placement in magazines is important – the layout of your design when viewed on its own is just as important.  This also applies to WHERE your ad is being put as in the first image!

QR codes are a great way to get traffic to your website – but not if you have to risk life and limb to get it scanned!

Need I say anything about this – you would think that someone would have realised the error BEFORE it went to print

I’m sure there are thousands more examples of fails in the world of marketing – one that jumps out at me is the ab exercise firm that premiered its advert featuring Ronaldo, immediately AFTER his tirade against Iceland (during the EURO 2016 football championships) – not good timing!

We hope you enjoyed a lighter look at the world of marketing but if you want to AVOID all of these just get in touch with us to arrange an appointment and we can make sure your leaflet campaign doesn’t fall turn into a #fail.